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DIESEL
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Rating: |
(3.1 out of
5)
Based on 18 Votes |
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Diesel is an innovative international design company,
producing a wide-ranging collection of jeans, clothing,
intimates, and accessories. Diesel is a leader in pioneering
new styles, fabrics, manufacturing methods and quality control
to guarantee an outstanding product. The company is present in
over 80 countries.
Diesel has long been a leading pioneer in denim and casual
fashion, known for moving outside and ahead of trends in its
industry. While retaining always its DNA, in recent years
Diesel has evolved into the world of premium casual wear,
becoming a true alternative to the established luxury market.
Continually attracting new fans from all around the world, the
label’s cult international following spans ever farther from
the tranquil rolling hills of Molvena in northern Italy, home
of the company's world headquarters. Despite Diesel’s
extraordinary growth, its philosophy is the same as when it
was created in 1978: it is still a brand that stands for
passion, individuality and self-expression. Today, Diesel
continues to blaze its own trail. |
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More Information on DIESEL |
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Renzo Rosso created the Diesel
brand in 1978, choosing the name because it is easy to
understand, pronounced the same way around the world, and has
a rugged feel about it; at that time, Diesel was also
considered an “alternative energy” so it was representative of
an alternative taste in casual wear. In 1985 Diesel launched
its first ‘For Successful Living’ advertising campaign in
1991, instantly establishing a reputation for innovative
marketing. Diesel’s first flagship stores, in New York, Rome
and London, opened in 1996.
Diesel clothing design do not follow established trends. Thay
is largely unaffected by fashion fads; it is innovative and at
times a bit radical, but it always shows careful attention to
detail and focus on the selection of quality materials and
production techniques. Diesel shoes, Diesel clothing, Diesel
sunglasses and Diesel watch collections effectively precede
trends and do not respond to them, with a constant emphasis on
quality. The independent working methods within the company
translate to a lifestyle attitude - the Diesel way. |
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