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LACOSTE
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Rating: |
(3.2 out of
5)
Based on 134 Votes |
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René LACOSTE entered the legend of tennis when he and his
team-mates "The Musketeers", stole the Davis Cup away from the
Americans for the first time, in 1927. Not forgetting his 3
French Open victories (1925, 1927 and the ROLAND-GARROS
stadium in 1929), his two victories in Great Britain
(WIMBLEDON 1925 and 1928) and two U.S. OPEN titles at Forest
Hills (1926 and 1927).
René LACOSTE was born in France on 2nd July 1904 and died on
12th October 1996. The true story of the "Crocodile" begins in
1927. René LACOSTE liked to recount how his nickname became an
emblem recognized throughout the world. |
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More Information on LACOSTE |
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Lacoste said, I was nicknamed
"the Alligator" by the American press, after I made a bet with
the Captain of the French Davis Cup Team concerning a suitcase
made from alligator skin. He promised to buy it for me if I
won a very important match for our team. The public must have
been fond of this nickname which conveyed the tenacity I
displayed on the tennis courts, never letting go of my prey!"
"So my friend Robert GEORGE drew a 'crocodile' which I then
had embroidered on the blazer I wore on the courts." An
attentive spectator at René LACOSTE's Davis Cup matches was
the winner of the BRITISH Womens golf title, Mademoiselle
Simone THION de la CHAUME, who soon became his wife and
constant support. In 1933, René LACOSTE and André GILLIER, the
owner and President of the largest French knitwear
manufacturing firm of that time, set up a company to
manufacture the logo-embroidered shirt. The champion had
designed this for his own use on the tennis court, as well as
a number of other shirts for tennis, golf and sailing - as can
be seen in the first catalogue, produced in 1933.
To the best of our knowledge, this was the first time that a
brand name appeared on the outside of an article of clothing -
an idea which has since become extremely successful. This
shirt revolutionized mens sportswear and replaced the woven
fabric, long-sleeved, starched classic shirts.The first
LACOSTE shirt was white, slightly shorter than its
counterparts, had a ribbed collar, short sleeves with ribbed
bands and was made of a light knitted fabric called "Jersey
petit piqué". Today, it continues to offer the same quality,
comfort and solidity on which it built its name and which
constitute its uniqueness. |
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